WE ARE ALL CAESARS
This is where I learned how hard it is to launch a new brand in a crowded space, how important it is to shape a unique, compelling voice that will literally reach millions, how boring your competitors can be, what "Below the Line" creative actually is, and just how many of the same things you can do different ways.
SOME OF THE WORK
 |  |  |
|---|---|---|
 |  Who said Latin was dead? |  Louder for the people in the back. |
 A grateful Caesar. |  The launch tag was "Your App Is Ready, Emperor." For new states? It's (almost) ready. |
Do everything everywhere all at once with voice.
Emails. Billboards. Promos. Push notifications. Lightweight video content. Educational content with Kenny Mayne.
Exclaim with voice.
Oh, Hail Yes!
BEHOLD!
Write promos with voice.
Parlay Diem
Adapting multiple voices across multiple brands is hard to teach. But it's straight-up impossible if you don't already write with your own.
CARTOON KENNY
I wrote dozens of spots that featured Cartoon Kenny educating users on how to bet with the app. Unfortunately, I only have one cartoon to this day.
CAESARS ENTERTAINMENT
From April 2023-2024 I was reabsorbed into the Vegas agency and got to play with all of the brands. Here's some of the highlights I got before they eliminated my position.