WE ARE ALL CAESARS
This is where I learned how hard it is to launch a new brand in a crowded space, how important it is to shape a unique, compelling voice that will literally reach millions, how boring your competitors (or even competing agencies) can be, what "Below the Line" creative actually is, and just how many of the same things you can do different ways.
(JUST SOME OF) THE WORK
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|---|---|---|
 |  |  I wrote that. |
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 |  A grateful Caesar. |  The launch tag is "Your App Is Ready, Emperor." For new states with a coming soon message? It's (almost) ready. |
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Do everything everywhere all at once with voice.
Emails. Billboards. Promos. Push notifications. Lightweight video content. Educational content with Kenny Mayne.
Exclaim with voice.
Oh, Hail Yes!
BEHOLD!
Write promos with voice.
Parlay Diem
Adapting multiple voices across multiple brands is hard to teach. But it's straight-up impossible if you don't already write with your own.
CARTOON KENNY
We turned Kenny Mayne, the Caesars Sportsbook Man of the People, into a cartoon. Not for kids. I wrote a lot of these cartoons. Including the bad Super Bowl joke.
KENNY MAYNE, MAN OF THE PEOPLE
This is Kenny Mayne as a real person. Doing real things. With real people.