Don't Mess with My Hess
Fact: Hess Toy Trucks are the #1 selling toy truck during the Holidays. Nationwide.
But, if you live outside of the Northeast region of America, you might have no effing clue what these trucks are.
Traditionally, you'd be able to pick up one of these sweet ass trucks at a Hess gas station. When those closed up, they had to adapt pretty quickly to eCommerce.
Look at This Commercial!
Should say that I did not write this commercial, but my art director and I were asked to pitch various scenarios for their tow truck. The scenario depicted happens to be one of those, but we were not involved in its production. "So why include it, Jamison?" Fair question. It happens to have a lot to do with the other work I chose to show. I just thought you should know.
Teasers
Before it goes on sale, they like to tease out their new truck. Sometimes it's fun. Sometimes it's rough. But that's what the money is for.
Smile Like You Meme It
Interesting wrinkle in 2018: Hess needs to fix Instagram presence.
Their solution? Jerry Media.
FuckJerry.
Even after putting together a bunch of great meme-worthy ideas, they went with another agency to handle their day-to-day memes.
Still, they were ready to have more fun with the brand, so we did still get to do some stupid fun stuff they actually posted.
