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CHEW ON THIS!
R-O-L-A-I-D-S SPELLS RELIEF
This brand kind of riding struggle bus.
Need help. Need to go to work instantly on help.
How do you do?
Make 'em an Outlaw.
Make 'em CHEW ON THIS.
CHEW ON THIS!
Chew On This Fun Fact
Thanks to Facebook's ad policy change (shoutout to Cambridge Analytica) on how to address your audience in copy, it got awful hard to talk about the disease state without implying you know something about the audience (even though you're targeting them).
So, CHEW ON THIS! actually started as a copy cheat.
That's not bullshit.
To make my life easier, I thought we could attack various symptoms AND competitors by telling them to CHEW ON THIS.
Pre-Outlaw
Before we went bold, I also worked on other SKUs, including new Rolaids Soothers.
I worked on some social concepts and some radio.
Radio Blah-Blah
Please_Dont_Try_Just_Anything
HeartburnBlues
Soothe It or Lose It
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